Service design in the U.S. is rapidly becoming an internal capacity. The first national SDN conference will focus on how service design is evolving as an internal discipline within organizations of all types and sizes.
15:30 - 16:30
Service Design in Public and Government Services
Mauricio Manhaes, SCAD / Steven Babitch, Presidential Innovation Fellows / Blair Cocoran de Castillo, The Office of Personnel Management / Annemarie Spitz, Greater Good Studio / Kirsty Hoesea, Deloitte / Denis Weil, IIT Institute of Design
Please note: Friday morning workshops are only available with the purchase a workshop ticket. Each conference attendee will need to select one workshop to attend. Workshop space is limited to just 25 people per workshop.
09:30 - 10:00
On Music, Meetups and Mustaches: Top Tips for Innovating Like An Entrepreneur
Jill Salzman, Founding Moms
09:30 - 12:30
Service Safaris: Exploring the Wild World of Everyday Experiences
Kate Gabel & Angeline Chen, Fjord
09:45 - 12:30
Business Model Prototyping: Turn unmet needs into a business
Natalie Foley, Peer Insight
14:00 - 15:00
Bringing Service Design Internal
Pam Nyberg, Humana / Jo Ellen Kames, Northern Trust Bank / Ann Hintzman, Salesforce / Linda Pulik, Fjord / Chris Finlay, Optum
IIT Institute of Design (ID) has a history of innovation. It pioneered the development and dissemination of modern design from its founding in 1937 as the New Bauhaus. In the 1960s, ID became a center of the first design methods movement, developing tools for structured planning—among the first applications of computers to design. In the early 1990s, ID helped pioneer the human-centered approach to design that has become a standard—applying ethnography and other social-science-research methods to the design process. In the early 2000s, ID helped launch the design thinking movement, linking design more closely to business innovation. Today, ID focuses on global challenges—preparing designers to take on the world’s complex, fast-changing, and unpredictable problems. We prepare human-centered design leaders through our masters and PhD programs.